an approach to advertising knowledge.
by Pandi Merdeka
Advertising business grow following the Industry it self. No one knows when the business starts. However the trace began from the ancient Greek and then continues with more clear trace at 1836 when La Presse a newspaper from France accepted ad on their pages. But, beside the history the mind behind the advertising is more complex for me. This trace also say that ancient people had know about the art of advertise and how to attract people to buy or purchasing a brand.
People, me or even you is endless desire, always want something more-more. This is the fact and it used to controlling consumer mind. The problem is which consumer? So this is the job for advertising worker to find out and do a research, after that the company will command his marketing soldier to catch the consumer. One thing that should we remember is not every day people need our goods.
Now this is the source code to the advertising heart. What do really advertise Sale are not goods, or brand, or image. But they sale dream and hope. People can hold their desire but they can't stop to chase their dream. This is the spot. history and the highway to their dream. Some people want to be an artist. So body shape, handsome face, nice suite could beat the spot. All campaign all over the world sells lot of dream to his people's. This is the spot. Who can sell dream so he win the prize in this case the prize is consumer.
Dream in Psychological studies say that is an image repress on subsconcious mind. this show that even a repress mind construct some one mind to chase something. I think this is why advertising is so complicated even for World Wide Web advertising where people all over the world meet each other.
Monday, June 30, 2008
Monday, April 7, 2008
Why an Ad must must must be interesting
Why an Ad Firstly have to be interesting?
if your ad are published into media, there a lot people out there with different emotion wacth it. angry, sad, happy or even desperate. advertising is an art how to politicaly move people to buy our good whatever their felling. thats why to insert our goods to their mind advertising must be branded and interesting. find a way to say about your good in different way. a shampoo advertising not always put a beutiful hair for the theme. but you also get another mind mapping that connected to the result of using your goods.
Make a hypnotic advertising.
this is the point, interesting advertise is an ad that have a hypnotic things. people can stop to think about it and buried in the subconsious mind, and have enough time until they went to the shop to buy your goods.
try another strategies
there a lot of strategies to explore. don't stop at one spot. keep exploring.
if your ad are published into media, there a lot people out there with different emotion wacth it. angry, sad, happy or even desperate. advertising is an art how to politicaly move people to buy our good whatever their felling. thats why to insert our goods to their mind advertising must be branded and interesting. find a way to say about your good in different way. a shampoo advertising not always put a beutiful hair for the theme. but you also get another mind mapping that connected to the result of using your goods.
Make a hypnotic advertising.
this is the point, interesting advertise is an ad that have a hypnotic things. people can stop to think about it and buried in the subconsious mind, and have enough time until they went to the shop to buy your goods.
try another strategies
there a lot of strategies to explore. don't stop at one spot. keep exploring.
Saturday, March 15, 2008
Psychological number strategy, are they really needed?
are you ever see this kind advertising? sell $24 by now only $23.98 you can save two penny. or this kind? price $24 we save 2 penny for hunger children!
are this really needed?
in the fact is yes, as a consumer if i can save two penny and i bought it 100 pieces i will save $2 but in the second term the charity can also be an attractive strategy to take peoples hearts.
The fact!
peoples will search for substitute goods for a reason and they are :
they gonna search for a substitutes that cheaper and have the same quality, atleast.
they gonna search for the taste they like.
they gonna search for the trend.
so the psychological strategy can always use but the time for using this strategy will effect to.
are this really needed?
in the fact is yes, as a consumer if i can save two penny and i bought it 100 pieces i will save $2 but in the second term the charity can also be an attractive strategy to take peoples hearts.
The fact!
peoples will search for substitute goods for a reason and they are :
they gonna search for a substitutes that cheaper and have the same quality, atleast.
they gonna search for the taste they like.
they gonna search for the trend.
so the psychological strategy can always use but the time for using this strategy will effect to.
Friday, March 7, 2008
What Strategy used by??
you ever heard the 13th rules of sun tzu, or the other art of war? but the big question is are you used it! all strategy gonna be a junk if we not used it. the fact is, the most use full strategy is what we used. cause it will get something.
all advertising need a cost. can be cheap or even very expensive. the cheap one and the expensive one is equal if the publishing company can do optimized work. what is the optimized word from a publisher!
that the commerce get notice by people. usually many publisher do a little research about the product. and guest what, the measure of success commercial still the rate of the sale.
all advertising need a cost. can be cheap or even very expensive. the cheap one and the expensive one is equal if the publishing company can do optimized work. what is the optimized word from a publisher!
that the commerce get notice by people. usually many publisher do a little research about the product. and guest what, the measure of success commercial still the rate of the sale.
Wednesday, February 27, 2008
The Power of Advertising
are you an advertiser ? are you know how really powerfull the advertising is? if not maybe you must take back your book and try to read it carefully.
how madonna can be famous? how rihanna can be so famous? how britney spears can also be famous? if there is no handy of a powerfull media! if you already know how powerfull is advertising is know the question is are have choose the right media!
what we would talk on this blog is how we as advertiser choose the right publisher and use it at the maximum capability that they have. or we can get a free advertising with a low bid at the maximum speed want to know how follow the journey of this blog !!
how madonna can be famous? how rihanna can be so famous? how britney spears can also be famous? if there is no handy of a powerfull media! if you already know how powerfull is advertising is know the question is are have choose the right media!
what we would talk on this blog is how we as advertiser choose the right publisher and use it at the maximum capability that they have. or we can get a free advertising with a low bid at the maximum speed want to know how follow the journey of this blog !!
Wednesday, January 16, 2008
Subscribe to:
Posts (Atom)